Primer can seem like a gimmick, but I promise it isn't. The step adds a cumulative 30 seconds to your routine but makes a world of difference in your makeup application whether you wear foundation or ...

Nothing is worse than going all out on a makeup look — a red lip, bold smokey eye, graphic liner, etc. — and then having it melt away after an hour or two. All that hard work was wasted because your ...

Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth ...

Even the boldest and sexiest of eye makeup can fade or crease during the day. No woman wants to walk around with less than stellar eyeshadow, right? But there's a secret though to making sure your ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

There’s nothing worse than spending your morning perfecting your eye makeup only to have it rub off midday. You may already be using a primer to keep your foundation in place throughout the day while ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Nothing is worse than going all out on a makeup look — a red lip, ...