The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

The seating fees follow Southwest's May 2025 decision to end its free-checked-bag policy, introducing new baggage fees of $35 ...

Starting Tuesday​, customers on Southwest flights will have assigned seats.

Shares of Southwest Airlines rose more than 15% Thursday as investors cheered the airline’s new era of assigned seating — and ...

A Southwest Airlines flight had its takeoff clearance canceled after another plane mistakenly entered the runway.

Southwest Airlines' change to assigned seating hasn't been an easy one for the company, but investors are starting to love it ...

CNBC’s Phil LeBeau and Southwest Airlines CEO Bob Jordan join 'Squawk Box' to discuss the company's quarterly earnings ...

When is Southwest doing assigned seating in Phoenix? The more than half-century-old open seating policy has ended. What to ...

Jordan stated that 2026 is expected to yield “earnings that are dramatically higher than 2025,” guiding for full-year ...

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its ...