For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...

The Sturgis Motorcycle Museum & Hall of Fame proclaimed the 2025 Sturgis Motorcycle Rally the most successful to date. The City of Sturgis reported a 14.1% increase in vehicle traffic, while the ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

SIOUX FALLS, S.D. (KELO) — On Tuesday morning in Sturgis, local shoppers were returning to the Black Hill Rally & Gold Inc. store on Main Street in the city. “There is still traffic around,” store ...

SIOUX FALLS, S.D. (KELO) — There is more than motorcyle riding during the Sturgis Motorcycle Rally. KELOLAND’s chief photographer Kevin Kjergaard captured Rockstar Energy athlete Colby Raha break a ...

STURGIS – It’s hard to accept that “The Demon” in KISS is not immortal. The towering Gene Simmons prowled the stage for nearly a half-century, managing to beguile crowds with his wicked tongue, raspy ...

Emily’s Hope founder Angela Kennecke joined the city of Sturgis’ daily police briefing Aug. 7 in City Hall. In partnership with the Action for the Betterment of Communities, Kennecke said the ...

SIOUX FALLS, S.D. (KELO) – The South Dakota Highway Patrol has released a list of crashes and arrests that occurred in the span of only one day at the 85th Sturgis Motorcycle Rally, a 10-day rider ...

Amidst the roaring engines and sweltering heat of the 85th Sturgis Motorcycle Rally, one young entrepreneur is turning the tide of tourism into a wave of local impact. Thirteen-year-old Scarlet Comrie ...