Switzerland Tourism expects 2025 to conclude with a 2 per cent overall increase in overnights from the GCC, with KSA ...

On court, Roger Federer has always pulled off wins in style. Luckily for fans, his elegant delivery has since extended to other arenas. Starting in 2021—a year before his retirement from professional ...

Snow doesn't hide Switzerland. It reveals it. When the first snowflake drifts over the Alps, something changes. The mountains seem taller. The lakes seem calmer. And beneath the glossy postcards and ...

"We're well on track and expect around 1.2 to 1.3 million overnight stays from Chinese guests to Switzerland this year by the ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...

Switzerland Tourism (ST) released a witty and uplifting new video shot against the breathtaking backdrop of Lake Lucerne. In the video, tennis legend Roger Federer teams up with Hollywood star Halle ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

The 2024 edition drew over 11,000 visitors, who were primarily Swiss vacation-seeking families. This year, the fair will launch a dedicated Luxury Tourism Zone that is tailored to exclusive clientele ...