From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

For years, marketers have collected data about traveler behavior to better understand what they want and tailor experiences accordingly. However, as the path to purchase became more complex, travel ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's rapidly evolving business landscape, the quest ...

Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders. That’s where orchestration comes in B2B buying has never been a solo act. Yet ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...