NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.

President Donald Trump said he's terminating trade negotiations with Canada citing a negative TV advertisement about tariffs.

Alphabet reported total revenue of $102.35 billion, up 16 percent year over year, and earnings per share of $2.87, with both ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

Kevin O’Leary spoke with Entrepreneur about his newest business venture, WonderAds. The television advertising agency seeks to connect small businesses with affordable, user-friendly campaigns.

President Donald Trump has claimed the ad was made “to interfere with the decision of the U.S. Supreme Court” over his ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

The president unilaterally imposed penalties on an ally because a commercial made him feel bad. This isn’t how the process is ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

In his final TV ad before Election Day, Republican Jack Ciattarelli says he’ll “play by the rules” if elected governor, ...