What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget ...

“Kimberly” (not her real name) was deep in thought. As the customer service manager for a small tech startup, she knew that her company needed some way to get a high level of customer service without ...

We’re excited about the SEC’s updated ruling on advisor testimonials. If you’re an RIA, you’re now able to capture your clients’ advocacy in written or video format. These testimonials will be used in ...

Opinions expressed by Entrepreneur contributors are their own. Using customer testimonials in your advertising, marketing materials and on your website is a common practice. If your customers are ...

Online reviews have become so prevalent that they seem like just another step in completing a transactional purchase, whether it's buying a car, visiting a new restaurant or watching a recently ...

Leaving a customer review has never been easier, though not so much for wealth management clients. Fewer than 10% of SEC-registered firms reported using testimonials in their marketing materials, even ...

In the wake of the SEC’s revamp on rules around advertising last year, you probably know that advisors can now solicit, produce and feature client testimonials. You may also know that the new rules do ...