Beast Industries has announced the acquisition of Step, a financial technology firm focused on financial literacy and money management.

MrBeast’s Beast Industries acquires teen banking app Step, pairing massive creator reach with fintech infrastructure to cut ...

Key Points ・MrBeast said he is acquiring Step, a fintech app focused on teens and young adults. ・The announcement follows a trademark filing for “MrBeast Financial,” signaling plans that span banking, ...

MrBeast’s acquisition of teen banking app Step highlights rising customer acquisition costs and the growing role of distribution in consumer fintech.

MrBeast, the king of YouTube, is now the new owner of a popular banking app called Step, which is designed primarily for teens.

Step, a Gen Z-focused fintech platform, has been recognized on the third edition of CNBC’s World’s Top Fintech Companies 2025, in partnership with Statista Inc., the globally recognized provider of ...