Which Mini Brand toy is best? Mini Brands miniaturizes everyday items into realistic pint-size models that people are obsessing over. Thanks to TikTok, Mini Brands went viral in 2019, attracting the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Unpack minis from Build-a-Bear Workshop, ZURU, Carebears, ...

Is there anything that exemplifies late-stage capitalism better than this? One of the hottest toys right now is a plastic sphere called 5 Surprise Mini Brands. Children buy it (for anywhere between $5 ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy line 5 ...

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Mini is in. My daughter is obsessed with everything smaller-than-life, mini skincare products, mini versions of her favorite games, and mini toys. The success of Mini Brands, a company specializing in ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Zuru's Mini Brands line, featuring miniature grocery store ...

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Looking for the perfect holiday gift for the 20- or 30-something in your life? It might be in the toy aisle. All the while, these toys are topping charts for hot holiday toys for tots, too. According ...