#ChewTunes is a new interactive musical experience that lets fans create an original beat with limited edition TRIDENT Gum Chew Tunes packs EAST HANOVER, N.J., July 16, 2020 /PRNewswire/ -- Sometimes ...

The campaign has been rolled out to promote Trident Gum’s latest product Trident Vibes featuring Sour Patch Kids gum, which is now available in stores nationwide. Trident Vibes featuring Sour Patch ...

SAN FRANCISCO (KGO) -- Mondelez has decided to get rid of its gum business in North America and parts of Europe, reasoning that the number of gum chewers has gone down during the COVID-19 pandemic.

Multinational company Mondelēz is employing an innovative solution to market its Trident brand of chewing gum in Brazil. The campaign, which uses battery-powered beacons based on the Bluetooth Low ...

Cadbury Adams USA LLC debuted an advertising campaign for Trident sugarless gum that marked a bold new direction for Trident, taking viewers to an imaginary world where anything can happen. In the ads ...

Kraft Foods has opened a facility in Switzerland to develop new products for a slew of Cadbury-owned confectionery brands, including Trident gum and Halls candy. The US food giant said it had spent ...

Sour Patch Kids are widely beloved candies for their unique combo of flavors. After all, the iconic gummies are famous for having the perfect blend of sweet and sour taste. Now, fans of the flavorful ...

Mondelez is spitting out its gum business. At least, in some parts of the world. Another surprising pandemic casualty, gum sales tumbled in the early days of Covid, as foot traffic at convenience ...

A New York man is suing Cadbury Adams, saying the company's claims that Trident Xtra Care sugar-free gum can help repair damaged teeth are misleading to consumers. In a lawsuit filed in Queens Supreme ...

TriDifferent, a new creative platform for Trident Gum, sees Gen Z as its target audience. The brand is positioned as a way to defy sameness. It also marks Trident’s first campaign since joining ...

A Queens man says he got a kick in the teeth from Trident Xtra Care gum because it failed to live up to its promise to strengthen and restore his teeth, according to a new lawsuit. Joshua Hirsch filed ...