Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

Expats and tourists from the United States come to Costa Rica with a handicap. While most of the rest of the world, including Costa Rica, is using the metric system, the U.S., despite several efforts ...