While we all struggle to find the best possible bra for ourselves, we absolutely forget to compare which ones are better. We just focus on factors like size, cloth material, etc, which are important ...

There’s a lot of stuff out there, and not all fashion pieces are created equal. Luckily, the ELLE editors know their way around a shopping rail, and when it comes to helping you find those perfect ...

Amaze has acquired London based digital and eCRM agency Underwired as it looks to strengthen its presence in the capital. Underwired creates eCRM programmes, online campaigns and websites and its ...

Bras are meant to provide support to your breasts and give them a good shape. Changes in styling demanded modifications in bra styles as well to go with any and every kind of dresses, back styles, ...

McDonald, who was previously business development director at mGage, has 18 years’ experience in the industry and has worked with brands including Unilever, Coca-Cola, Diageo and Walkers. John Thew, ...

It's a battle as old as good vs evil, dogs vs cats, teabag or milk first... are bras better wired or non-wired? After a particularly painful day where BOTH of the underwires from my bra escaped their ...

It is a diagnosis every woman fears - hearing the dreaded words... breast cancer. One in eight women will develop the disease at some point in their lifetime. In the US, almost 300,000 cases are ...

There is a rumor that wearing a padded bra, the popularity of which has increased in the last several years, leads to breast cancer. It is believed that the built of the padded bra which is much ...

Underwired swimsuits will support & flatter you all summer, so we've found 19 of the best underwire one piece swimsuits from ASOS to Dolce & Gabbana.

One of the biggest myths about breast cancer that is still doing the rounds today is that underwired bras cause breast cancer. Instagram and TikTok are full of videos saying that they’re dangerous – ...

I am not a chubby Indian girl, who has big breasts to support. Neither is my body type typically petite. However, I have always wanted to look presentable. Getting unwanted attention has never been on ...

There are plenty of rumours circulating on social media that underwire bras can have a negative impact on breasts, with some claiming that they cause "dangerous toxins" to build up in the breasts, and ...