Add Yahoo as a preferred source to see more of our stories on Google. Shaquille O’Neal’s eponymous Shaq line is famous for offering affordable sneakers, but the former NBA superstar and current ...

Shaquille O'Neal is a man of many talents, known for his time in the NBA, as an NBA commentator and as an investor. A new line of gummies was recently released and O'Neal is using the launch to ...

Shaquille O'Neal may be worth hundreds of millions now and appear on everything from pizza boxes to gummies, but rewind to his college days at LSU and things looked a little different. Back then, the ...

The shoe business in the NBA is a battlefield unlike anything else in professional sports. Giant companies such as Nike and Adidas dominate the field, signing the league's biggest stars to signature ...

Basketball and sneakers go together like popcorn and a movie. Michael Jordan changed the entire business with a silhouette that practically deserves its own Hall of Fame wing. Kobe Bryant made ...

Last year, Shaq leveraged his role with Reebok to bet on Angel Reese while she was still in college. As a result, the Chicago Sky forward now has a new signature shoe deal with the apparel company.

A’ja Wilson took a little inspiration from Shaq for a spin on the court during the Three-Point Contest at WNBA All-Star Weekend on Friday night in Indianapolis. The Las Vegas Aces star, who was a ...