Did you realize that uploading photos without considering the value of Alt text might have a detrimental influence on your website’s SEO? This is because search engines that include Google and Bing ...

Anyone who has turned on a TV, read a newspaper, or used the Internet in the last year has likely been bombarded by ads for the controversial fantasy sports sites like FanDuel and DraftKings. The ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Facebook’s image outage earlier this week offered the general public a ...

Firstly, yes, I know, it is an image alt attribute but as John Mueller of Google said on Twitter having your title tag read exactly the same as your image alt tag on the same page is not an issue - it ...

Google's John Mueller said that having different languages on the same page "makes it harder to determine which language is the primary language of a page." You don't want to make it harder for Google ...

Conventionally, search engines have struggled to interpret anything apart from simple text. However, a lot of today’s modern design incorporates images to create more aesthetically appealing content.

One of the most powerful ways we can improve the accessibility of our website is the creation of alternative text for images. Alternative text, or alt text, is a concise text description conveying the ...

Twitter has begun testing two new features the company promises will improve the alt text experience on its platform. The company said it would spend about a month trialing the features, which add ...

Posts from this topic will be added to your daily email digest and your homepage feed. is the editor of the Platformer newsletter and cohost of the Hard Fork podcast. Ask a member of Facebook’s growth ...

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.