WhatsApp has announced the development of a new AI-powered feature designed to help businesses manage customer interactions ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ...

The announcement marks a shift for WhatsApp, an encrypted messaging ... including "business messaging" tools companies can use to conduct customer service chats and send marketing materials ...

The tool everyone holds in their hands has grown far beyond messaging, writes ARTHUR GOLDSTUCK in his guide to the app's ...

In this crowded digital ecosystem, conversational AI delivered via platforms like WhatsApp is emerging as the preferred channel for customer service, dramatically changing how businesses interact ...

From cost savings to higher customer satisfaction, the WhatsApp Business API ... With the right tools, you can provide the kind of service that meets your customers where they are, when they ...

This was announced recently by Meta, the parent company of WhatsApp ... other message types, service conversations are user-initiated and allow businesses to respond to customer queries throughout ...

Barnard adds that this will empower local companies to grow and improve their customer service, which is crucial in today’s competitive market and is a cost-saving relief heading into the busy festive ...