The New York Times

Women’s soccer fans support the brands that support their favorite players and teams

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
The New York Times

Women’s Euro 2025 final draws 1.35 million viewers, breaks U.S. audience record

Fox’s bold investment in women’s soccer paid off. The network’s broadcast of the UEFA Women’s Euros final between England and Spain ranked as the most-watched Women’s Euros game in English-language ...
Yahoo! Sports

Women’s soccer on track for record-setting popularity by 2030

The global rise of women’s soccer is picking up speed, and there’s now a number to reflect this growth. A new report from Nielsen Sports, in partnership with PepsiCo, projects that the sport will ...
NPR

What to know about network coverage of women's soccer and the Euro Final

NPR's Scott Detrow speaks with Tamerra Griffin of The Athletic about Sunday's Euro Cup final between Spain and England. The women's European soccer championship, otherwise known as the Euro Finals, ...
NCAA

Division I Women’s Soccer Committee reveals 2025 in-season top-16 rankings

INDIANAPOLIS — With selection Monday on the horizon, the NCAA Division I Women’s Soccer Committee announced its top 16 ranking during a reveal at halftime of the game between Duke and North Carolina ...