The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to revive the brand's basketball shoes.

When Allen Iverson signed his endorsement deal with Reebok in 2001, it was clear he was cashing in on more than just sneakers ...

I didn't wake up this morning thinking I'd see a Jordan retro colorway that reminded me of Barbie, Allen Iverson's iconic ...

In Shaquille O’Neal and Allen Iverson’s heyday in the NBA, the Reebok brand was considered among the best footwear in basketball. In O’Neal, the brand had the larger-than-life personality ...

Retired NBA legend Allen Iverson is arguably the most dynamic player in the history of professional basketball. His impact on the game is indelible, and he remains one of the most popular retired ...

Sportswear and culture have always been intertwined, and as any sneakerhead or fashionista can attest, Reebok has a long ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Allen Iverson and Shaquille O’Neal in the “Power Moves” docuseries on their Reebok Basketball work. (Netflix.) Films NBA Netflix By Andrew Bucholtz on 05/07/2025 05/07/2025 ...

Shaquille O'Neal and Allen Iverson are teaming up for a new Reebok docuseries on Netflix, and it's one hoops and sneakerheads will definitely enjoy. Reebok, in partnership with Jersey Legends and ...

Allen Iverson and Shaquille O'Neal play in the NBA on Dec. 16, 2009. Nathaniel S. Butler/NBAE via Getty. Iverson and O'Neal were named vice president and president of Reebok's basketball division ...

Foot Locker is selling Retro Reebok Allen Iverson shoes for as much as $90 off right now. Listed below are three of my personal favorites. Grab yours before they're all sold out.