Droga5 reimagines reading as the original interactive experience in a cinematic global push for Amazon Books, where every ...

Droga has shared with Ad Age that he thought that “Interactive” was too functional a term, and generic. Instead, he was looking for a name that should stand for the culture of the agency.

It’s in that last bit where Droga’s intentions and ambitions lay. For him, it’s now about more than simply trying to get the best advertising idea to clients, whether it comes from Droga5 ...

David Droga. Wikimedia. It may be the biggest bombshell on Madison Avenue since Publicis and Omnicom announced their merger in 2013, or at least since they called it off a year later: David Droga ...

WPP’s flagship agency divisions include WPP Media, led by Brian Lesser and previously known as Group M, VML, led by Jon Cook, ...

David Droga is stepping down as CEO of Accenture Song, the global consultancy’s creative marketing services unit. In September, Droga will transition from his day-to-day leadership into a ...

Droga’s ideas helped to transform Accenture Song and accelerated the company’s growth. As CEO, he introduced an operating model that merged creativity, design, technology, ...

Droga was also one of the last “Mad Men” to put his own name on the door of an agency when he founded Droga5 in 2006. He had spent the two decades prior working as a precocious copywriter and ...

Droga, who has served as CEO since 2021, is credited with unifying the dozens of agencies Accenture acquired over the years and establishing the Song brand and operating model. Across his four-year ...

Droga’s legacy? Saving creativity from the sidelines. Asked what he hopes his legacy will be, Droga didn’t talk about numbers. He talked about people.

David Droga [Photo: Sandra Riaño for Fast Company] By the time it absorbed Droga5, Accenture had already acquired a number of design agencies, most notably global design agency Fjord in 2013.

David Droga. Accenture Song Americas Lead Ndidi Oteh to Succeed Droga as CEO in new fiscal year starting Sept. 1, 2025. NEW YORK, May 28, 2025--(BUSINESS WIRE)--Accenture (NYSE: ACN) today ...