Droga5 London, part of Accenture Song, has launched a new global 360 brand campaign for Amazon Books and Kindle, led by ...

Advertising Council Australia has revealed 111 finalists for this year’s Australian Effie Awards, representing 33 agencies ...

Droga5 shocked Madison Avenue last week, announcing the first layoff in its the 12-year history. The advertising industry was taken aback by the size of the cutback, 5%. Agencies usually don’t ...

Droga5, which was founded in 2006 by David Droga, has become one of the best-known independent ad agencies in the United States. (The “5” was appended because Mr. Droga, 50, grew up as the ...

Droga5 first moved to 120 Wall St. from NoHo, where it had only 35,000 square feet, in 2013, when it earned state and city funds under the World Trade Center Job Creation & Retention program to ...

For advertising powerhouse Droga5, gathering and monitoring the pulse of culture has become an integral part of the creative process. “We’ve moved to a place where we go really deep into ...

Droga5 also represents the biggest purchase for Accenture Interactive. Terms of the deal weren't disclosed. According to Accenture, Droga5 will add 500 employees focused on creative and building ...

Creative and strategic agency Droga5 has added another tool to its box by adding media planning expertise. Credit: Droga5 With its new discipline, the A-list agency will help clients maximize ...

Publicis is to shutter Honeyshed, its online shopping experiment via agency Droga5, Adweek reports. Ten employees are to be laid off. The move was completely predictable, as everyone who watched ...

ESPN has tapped creative agency darling Droga5 to support a new brand campaign as it grapples with changing behaviors in TV viewing. The media company, which is majority owned by Walt Disney Co ...

Two well-known advertising executives are launching Plan A, a new advertising-holding company that will bring together a wide range of creative boutiques.

Like the Mad Men myth, Droga5’s story starts with alcohol. The cigarette may have been replaced by a smartphone, the commercials may have given way to streaming video, and reach.