The service rolled out this week, prompting confusion and safety concerns. Meta, which owns Instagram, said the feature was turned off unless users activated it.

“Your last reel is showing up on the map, not your current location. Your live location is not being shared, and it will never be unless you decide to share it,” writes Mosseri. In another post, he promised, “We’ll get out a few design improvements as quickly as possible,” potentially by next week.