With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.

The battle for dominance in short-form video content is intensifying, with social media giants competing for creators and audiences alike. As TikTok faces an uncertain future in the U.S., its main rival,

Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives last week—now Business Insider has seen the contracts.