Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Josh Allen is preparing for the 2025 NFL season with significant changes. He is selling his California home and investing in ...

Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his ...

Josh Allen is stepping into the 2025 NFL season with more than just a new playbook as in a series of off-field moves that ...

For the first time in his career, Allen laced up New Balance cleats. Below is a detailed look and breakdown of what could be the biggest footwear deal of the NFL off-season. Josh Allen wears New ...

Josh Allen, the two-time MVP finalist and longtime Nike ambassador, appears to have shifted his brand allegiance, ... Allen's New Balance sightings ignite partnership speculation.

Newlyweds Josh Allen and Hailee Steinfeld were spotted for the first time in public since they got married in May.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

It surely isn’t a coincidence that when the Bills became perennial threats to make it to the Super Bowl, it happened at the ...

The Buffalo Bills minicamp is underway, and there are plenty of exciting storylines to follow. For the footwear industry, none are bigger than Josh Allen's new shoe deal.

Josh Allen would join other NFL talents like Cardinals’ Marvin Harrison Jr. and Saints’ Chase Young over at New Balance, but given his star power and MVP status, he would undoubtedly give the ...