“Introducing The Lincoln Motor Company,” the TV spot ends. It’s not quite as old-fashioned as a Civil War–era president, but Lincoln’s new name is meant to be a serious nod to the brand ...

Lincoln was known as the Lincoln Motor Co. until 1922, when founder Henry Leland sold the brand to Ford. The company is making the change as it launches the new MKZ sedan, ...

NEW YORK (CNNMoney) -- As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday. The automaker has not used ...

Lincoln is going electric with its new Star concept, satisfying customers' demands and representing "a new brand DNA," according to Lincoln Motor Company President Joy Falotico. LAMBORGHINI IS ...

Its first BEV is due this year. Lincoln has been Ford's luxury brand for almost exactly a century now—the Blue Oval bought the Lincoln Motor Company from Henry Leland on February 4, 1922.

Lincoln is making big waves today with the announcement of its "Introducing the Lincoln Motor Company" ad campaign.Though Lincolnisn'trebranding itself as the Lincoln Motor Company, its ad ...

The Lincoln Motor Company had a surprise for the automotive journalists waiting inside the 1 Hotel Brooklyn Bridge last month. Hidden behind closed doors at the trendy new hotel in Dumbo, one of ...

Clearly the company needs all the help it can get: in the first 11 months of this year, the entire Lincoln brand sold only 74,766 cars. Ford sold 77,458 Mustang sports cars over the same period.

Lincoln Motor Company announced Wednesday it is working with Rivian to build Lincoln's first all-electric vehicle. This is part of Ford's $500 million investment in Rivian, announced last spring.

Lincoln sold 67,788 cars during the first nine months of 2014, a 13 percent increase from the 2013 period; MKC sales doubled after the car’s introduction in May, to 1,763 units in September.

Lincoln Motor Co. The Aviator’s pricing – $51,500 for the standard model (400 horsepower and 400 lb.-ft of torque from a twin-turbo V6 engine) ...