Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix series "Power Moves with Shaquille O'Neal." ...

In October 2023, Shaquille O'Neal assumed the role of Reebok's President with an aim to lead the company in a new direction.

On Reebok’s trip to Texas to visit with O’Neal and his family, Close brought multiple designs with her, featuring different elements to get Shaq’s feedback on what he needed and didn’t ...

In 1992, PEPSI partnered with Shaquille O’Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years, and Shaq is as ...

Shaquille O’Neal adds another business venture to his list and will be returning to Reebok as the president of basketball, while Allen Iverson will serve as the vice president of basketball ...

A'ja Wilson took a little inspiration from Shaq for a spin on the court during the Three-Point Contest at WNBA All-Star ...

Robert Griffin III recently took to social media to call out the alleged racism directed at Chicago Sky star Angel Reese, who ...

Shaq is sticking up for WNBA superstar Angel Reese, who he signed to Reebok after serving as a mentor during her time at LSU, ...

Shaquille O'Neal isn't just known for his dominance on the basketball court or his $500 million net worth as a savvy business owner. ... The steep price of Reebok sneakers bearing his name.

Shaq played in Reebok on-court for his entire career, with his two most recognizable shoes being the Shaq Attaq or the Shaqnosis. In 2016, Reebok reissued his first the retro “Orlando Magic ...

Reebok will pay tribute to the music career of former NBA player Shaquille O’Neal with the special launch of a Shaq Attaq sneaker, inspired by Shaq's platinum-selling debut album, Shaq Diesel. ...

Shaquille O’Neal is back with Reebok again, and will have his first two signature sneakers (the Shaq Attaq and the Shaqnosis) released later this year.