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The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...
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B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.
Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...
This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.
Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...
NFL CMO Tim Ellis is growing the league’s fan base through marketing tactics aimed at women, children and multicultural ...
Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.
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Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...
One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...
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