Even though Valve firmly denied the company was currently developing or had plans to develop a hardware device along the lines of a Steambox to run its Steam gaming network on, Valve has this week ...

Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" ...

Steam no longer permits 'paid advertising' as a revenue model for games listed on the platform. Games cannot force players to interact with ads or incentivize players to watch ads by offering them ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. "Steam does not contain any paid advertising, nor are models supported in games ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux - ...

Software publisher Valve and in-game advertising firm IGA Worldwide have reached an amicable agreement in the dispute over fast food adverts placed in online game Counter Strike by the Engage In-Game ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on ...

Valve co-founder Gabe Newell says that the recent launch of in-game advertising plans for Counter-Strike is part of an effort to ease the distribution of smaller games. "I think that we're going to ...

Veteran reporter and editor with over ten years of experience. Probably reading comic books. Valve has quickly taken offline a trailer for the Steam Deck handheld PC that advertised it running the ...

During the last Steam Summer Sale, Valve and Rockstar confused a lot of folk, including us, by advertising a GTA V discount that didn't really exist. It was misleading and convoluted and lead to ...