Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" ...

Valve has introduced new rules that ban games that require players to watch advertisements in order to play. ... "Developers should not utilize paid advertising as a business model in their game, ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux ...

As spotted by GamingOnLinux, Valve’s encyclopedic Steamworks Documentation has been updated to make it much more clear that it refuses to sell any game that relies on in-game advertising for its ...

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on in-game advertising.

Supported Advertising on Steam. Despite their strong stance on video games using paid advertising as a business model, there are certain kinds of advertising that Valve does allow.

Valve's new policy is outlined in the 'Advertising on Steam' section of the Steamworks documentation. Here, the company explains what is permissible on its storefront, with particular emphasis ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. As noted by GamingonLinux and SteamDB, this policy has been in place for five ...