Weeks before "Wicked" flies into movie theaters, promotions for the film are starting to pop up everywhere from grocery stores to Starbucks and beyond. Why it matters: "Wicked" is on track to have one of the biggest opening weekends of 2024 with first-day ticket presales on Fandango trailing only "Deadpool & Wolverine,

As part of Starbucks partnership with Universal Pictures to celebrate the upcoming holiday release of the new cinematic event, Wicked, Starbucks is sharing a preview of new drinkware and Starbucks Card designs inspired by the land of Oz, including the Emerald City, and its beloved characters. And it’s sure to be ‘popular’!

Starbucks is releasing a pair of limited-edition drinks inspired by two main characters of the upcoming film, "Wicked."