Bacardi this week released a "Sound of Rum" video whose soundtrack consists only of a rhythmic assembly of drink-making sounds, according to details provided to Marketing Dive. Created by ...

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Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been experimenting with voice marketing for several years and the experience of using platforms like Amazon Alexa ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...