Below, Warzecha explains how backstitch is leveraging this experience to help enterprise companies engage their employees through relevant, personalized messaging.

Backstitch’s co-founders are based in the Detroit area and have previous experience in software development. However, they’re new to launching their own startup.

The New England Quilt Museum is your willing teacher in its latest show Backstitch: A 25-Year Retrospective of Advances & Milestones in Quiltmaking. It opens today and runs through Oct. 14.