Are you a fan of Optima Batteries? Need a new battery for your car or boat for summer? Then now may be the time to buy. For the month of June, Optima, the leader in high-performance batteries and ...

These days, virtually every automotive battery manufacturer makes some type of absorbed glass mat (AGM) battery, a technology that is rapidly replacing the flooded electrolyte batteries most folks are ...

Car racing has long been hailed as the ultimate test bed for burgeoning automotive technologies, with everything from aerodynamics to paddle shifters making their way from high-tech racing machines to ...

Chances are, your garage houses three or four different batteries. You’ve got the battery in your daily driver, another in your vintage Mustang, and probably a few more in your lawn tractor, personal ...

There’s a midwestern company that proves even the most niche products can reach for wide appeal with the friendly, targeted use of social media. Optima specializes in high performance, aftermarket ...

AGM (Absorbed Glass Mat) dry-cell batteries haven't always gotten the best rap. The problem is that once they're drained, it's hard to bring them back to life with a conventional battery charger.

A half-dozen batteries sit on a pallet on the shop floor headed for the recycler. All six considered “dead” by the normal standards because none would take a charge — or the shop’s battery charger ...