A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

Some of the corporate logos for which Paul Rand is best remembered. (image via irishtimes.com) Before the 1950s, most advertising was just copywriting paired with an image with little thought to the ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...

It's no secret that AI has infiltrated the creative industries but despite this, most AI company logos look the same – boring, corporate and wholly lacklustre. The irony of this logo design trend is ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

And you thought choosing a name for your small business was hard. It probably turned out to be merely a warm-up for undertaking a logo design - a process that is usually one part art, one part science ...

Major companies like Pepsi and Gap have had some howlers over the years with some terrible logos assaulting our eyes. There are plenty of worrying designs out there though which range from the poorly ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...