The hashtag #calamineprimer has over 3.8 million views, with beauty lovers using calamine lotion as makeup primer — yes, the medicinal skin cream used for rashes and itchy skin conditions. Users like ...

In this day and age of glitter eyeshadow and high-def, Instagram-worthy makeup, ensuring your eyeshadow game stays on point is crucial. And between sun exposure, sweat streaks, facial sunscreen, ...

Struggling to get your eye makeup to last beyond the first hour after you've applied it it? Using one of the best eyeshadow primers first will improve its longevity – also helping you to avoid ...

Hailed by countless Sephora reviews, Reddit forums, and beauty awards, Milk Makeup’s Hydro Grip Primer is one of the most popular primers on the market. But if you find that it’s sold out, not in your ...

If you have ever glanced in the mirror midday to see smudged lipstick, fading eyeshadow or patchy foundation, you know how frustrating it can be. Finding a makeup primer that works well with your skin ...