The Notebook, where the City’s movers and shakers have their say. Today it’s Ogilvy’s Amelia Torode For those involved in UK ...

Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...

Plus: RFK Jr. Turns Heads With Throwback Campaign Ad, Stars Shine In Super Bowl Commercials, X Announces Ads Tied To Content Creators, Subscribers Sue Amazon For Adding Commercials To Prime Video That ...

Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to re-enact their famous scene from the 1989 Nora Ephron romantic comedy “When ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

Nostalgia is a way to restore cultural connection. Source: Inga Seliverstova/Pexels Another Super Bowl came and went, a show many commentators noted for its nostalgia, from the halftime show's homage ...

Super Bowl 2025 wasn't just a showcase for football fans; it was a battleground for brands vying for consumer attention with creative and star-studded commercials. This year's ads featured everything ...

From tapping into the comforting pull of nostalgia to leading innovative, AI-driven personalization, today’s marketers are navigating a dynamic landscape where emotional connection meets technological ...

For the second consecutive year, Coca-Cola experienced a backlash to its holiday ads made with generative AI. The company claims to have made some changes following last year’s criticism. For one, ...