As GM of Oracle Data Cloud, Tawakol is leading the centralization of some of Oracle’s social marketing acquisitions (such as Collective Intellect), BlueKai’s Audience Data Marketplace and data as a ...

The Data Cloud announcement comes several months after Oracle acquired BlueKai, which serves as a front door to more than 200 consumer data marts. With Data Cloud, Oracle intends to weave BlueKai ...

After Oracle bought data-management platform and exchange BlueKai last February, it essentially split the company in two. The Oracle Marketing Cloud reaped the benefits of BlueKai’s DMP while ...

REDWOOD CITY — Oracle continued to build its cloud marketing software offering through acquisitions Monday, agreeing to purchase Cupertino big-data startup BlueKai for a reported price of more ...

Oracle has signed an agreement to acquire BlueKai, a cloud-based big data platform that specializes in mobile marketing campaign personalization for online and offline campaigns by providing marketers ...

In another marketing cloud offensive, Oracle last week announced plans to buy big data marketing platform BlueKai and its flagship Data Activation System.

Oracle wants to stand out with the most fully fleshed marketing software around. Today it announced an acquisition of marketing software company BlueKai.

Oracle's multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua's marketing ...

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not ...

With Data Cloud, Oracle intends to weave BlueKai’s capabilities throughout its application portfolio, while also keeping its data streams open for use with third-party products.

Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...