Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading ...

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so ...

Public relations professionals shape an organization's image. They build the brand, spread the organization's message and minimize the effect of negative publicity. At a small company, the PR person ...

On May 22, 2023, a report of an explosion at the Pentagon—along with an AI-generated image supposedly backing the report—made waves on Twitter. In response, the US Department of Defense and the ...

The author emphasises the need for true creativity in public relations, stating that most current practices lack originality and depth. Understanding cultural tensions and audience insights is crucial ...

In many situations we see public relations efforts spent on creating perfect messages to be shared with external stakeholders. There is rarely an effort put into addressing an internal atmosphere as ...

Thinking about public relations for your business in 2025? It’s a smart move, but figuring out how much does PR really cost can feel like a guessing game. The PR world has changed a lot. It’s not just ...