From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Minecraft vs. Roblox: Who’s the King of the Blocky Hill? Minecraft and Roblox have become defining games of a generation—but only one can wear the crown. The rivalry between Mojang’s sandbox ...

Millions are flocking to grow virtual gardens in viral Roblox game created by teenager A 16-year-old’s Roblox game, Grow a Garden, has shattered records for the most concurrent players in history.