At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader ...

SAP outlined the details behind its CRM push, which is aimed squarely at Salesforce and its various clouds.

Read our SAP CRM review to learn about pricing, features, and more. Discover how SAP’s CRM can benefit large enterprises with complex needs.

Businesses seeking 360-degree views of their customers are about to be treated to some ferocious competition between SaaS CRM kingpin Salesforce.com and enterprise-apps leader SAP, which believes ...

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...