Universal Pictures is committed to keeping movies like 'The Odyssey' and 'The Super Mario Galaxy Movie' in theaters longer.

Universal Pictures will now keep its movies in theaters for at least five weekends, a reversal from the studio's previous ...

In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

This can be good or bad news depending on how one feels about the state of the feature film industry.

Hint: It was already doing exactly that.

Universal is dropping the 17-day release minimum that was implemented during Covid in favor of a five-week release window, ...

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.

Universal Studios will remain committed to a 45-day/7-week theatrical window for their major feature films before going PVOD ...

With movie theaters fighting on multiple fronts to keep their businesses afloat and the box office steadily recovering, one ...

In 2026, Universal Pictures movies began hitting Netflix in the US much sooner than normal, thanks to an accelerated deal ...

In a bold move to rescue the cinema experience, Universal Pictures is ditching its pandemic-era speed and doubling down on theaters—forcing audiences to wait longer before streaming at home. For the ...