YouTube has seen a spike in content built on sharing the mundane, often isolating experiences of people’s daily lives.

Any hobbyist can produce videos and upload them on YouTube to share with the world. But as a small-business owner, you also can produce tutorials to make money, which can be an effective source of ...

Beauty theorist and content creator Mikai McDermott notes that thanks to YouTube’s time capsule of makeup tutorials, you’re able to create a look from “any time in the 21st century.” ...