TBWA\Ireland has created a new campaign for Pilgrim Europe’s Denny pork foods – ‘Denny Time, Denny Place’ – bringing the brand’s portfolio under one creative umbrella for the first time. The campaign ...

A new study published by Ipsos Behaviour & Attitudes (B&A) and the Institute of Advertising Practitioners (IAPI) to mark International Women’s Day shows how artificial intelligence (AI) is reshaping ...

National Broadband Ireland (NBI), the company rolling out the Government’s National Broadband Plan, has announced Eileen Dunne as its new brand ambassador. A former broadcaster and journalist, Dunne’s ...

WPP Media’s Invention unit has created a campaign for Unilever’s Lynx deodorant. It is hoped that ‘The Nation Holds Its Breath’ ads can tackle the pungent realities of passionate Irish football fandom ...

John Fanning reviews a new book which claims that at a time of increasing polarisation, conflict, and fragmentation, story has the power to bridge divides and help us tackle pressing challenges ...

Creative agency TBWA was hired to collaborate in a digital project along with the agency’s client, the GAA, the Alzheimer Society of Ireland and RTÉ Archives. Together, they have assembled ...

For its latest TV commercial, Vodafone taps into one of Ireland’s most popular Christmas Day traditions – an exhilarating dip in the sea. Grey London was hired to create a concept and came up with the ...

New research from Core suggests Ireland is experiencing a renewed cultural moment, with the public recognising a growing sense of cultural confidence across music, film, language and the wider ...

A new campaign promoting Bauer Media Audio’s 98FM as the destination for ‘Dublin’s Best Music Mix’ has been launched across the capital. The campaign comprises out of home (OOH), on-air and social ...

Aviva Ireland is to retain the naming rights for the Lansdowne Road stadium for the next five years. Details about the value of the new contract were not disclosed. The insurer will also extend its ...

Creative agency Folk VML has created a integrated campaign for Horse Racing Ireland (HRI), built on a new brand platform titled ‘Racing Runs in Us’. The ads reposition horse racing not just as a sport ...

The seven-medal haul by Ireland’s sports stars at the summer’s Paris Olympics earned them the title of Team of the Year in the 2024 Teneo Sport & Sponsorship Index (TSSI). Ireland’s Olympians earned ...