Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for ...
The datasets shaping AI’s creative output reflect decades of cultural bias. In marketing, that means the future we’re ...
Despite universal agreement that time-based billing is unfit for today’s marketing economy, most agencies remain chained to ...
A leaderboard will t rack the drivers and groups with the best score, in addition to delivering road safety messages. Those who engage in safe practices on the road and sign up for AAMI’s reward ...
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising ...
Get the details on the latest appointment news from FCB, ERA Singapore, DDB, Airwallex, Finn Partners, Salesforce, and more ...
In the high-stakes world of advertising, the promise of a fully autonomous, end-to-end AI-driven agency, like the recently ...
The Trade Desk has a new upgrade to its third-party data marketplace that promises to recalibrate data pricing stack. Called ...
Rahul Titus has announced his departure from Ogilvy on October 1, writing on LinkedIn: “After 12 amazing years at WPP, I have ...
Grey’s global CEO, Laura Maness, is exiting the agency after three years at the helm , Campaign Asia-Pacific can exclusively ...
Serves it piping hot with AI gibberish and a side of meme overload—a gloriously absurd bid for Gen Z and Alpha attention.
The latest people moves and account news from PHD, Cheil, Visa, WPP Media, Westpac, Carma and more.
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