In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Mr. Pibb, the spicy cherry soda launched in 1972, returned last year after being marketed as Pibb Xtra for more than two decades. Now, as the Coca-Cola brand rolls out nationally, a new campaign looks ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s ...