"These types of things never go on forever and often end poorly," Steve Sosnick said of MicroStrategy's leveraged bitcoin bet.

The company, the largest corporate holder of the cryptocurrency, continued a string of weekly purchases that began in early November.

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MicroStrategy (MSTR) has continued its aggressive bitcoin (BTC-USD) acquisition strategy, marking its seventh consecutive week of purchases. In its latest move, the software company acquired 5,262 bitcoin tokens,

According to a Dec. 23 proxy filing with the Securities and Exchange Commission, the company is seeking permission to increase the number of authorized shares for both Class A common stock and preferred stock, giving it more flexibility to issue additional shares as needed in the future.

MicroStrategy bought 5,262 BTC at an average price of roughly $106,662, the highest cost the firm has ever paid per BTC.