Basketball legend, and all-time Ohio State great Jerry Lucas will received the honor of ringing the victory bell for the UCLA game Saturday night.

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

After 13 years of partnership with Under Armour, Stephen Curry is declaring himself a "sneaker free agent." Now that this ...

Curry noted it may be "weird seeing me in anything else" when he wore Nike Kobe 6 "Mambacita" shoes during warmups on Friday ...

Nelly Korda had just played with WNBA star Caitlin Clark again at The ANNIKA 2025 Pro-Am. The former World No. 1 also gifted ...

James, now a certified golf sicko, was apparently locked into Friday’s coverage of The Annika driven by Gainbridge, where ...

James has been practicing with the G League's South Bay Lakers as part of his recovery from sciatica and could rejoin Los ...

Steph Curry wasted no time rocking some new kicks after his split with Under Armour. Curry is wearing Kobes for Friday's NBA ...

Nico Harrison might just deserve the unofficial “What If?” crown of sports marketing blunders. Sure, everyone’s still ...

So NBA fans experienced a sight long forgotten ahead of the Golden State Warriors' game on Friday, Curry's first game since ...

The basketball shoe industry was thrown for a loop this week, when it was announced that Stephen Curry and Under Armour were parting ways after 13 years collaborating together. The ...