On Friday, sneaker free agent Steph Curry caused a stir when he was spotted wearing Nike sneakers prior to the Golden State ...

Nelly Korda had just played with WNBA star Caitlin Clark again at The ANNIKA 2025 Pro-Am. The former World No. 1 also gifted ...

This past offseason, LeBron James' interest in golf appeared to have picked up as his social media posts have made it clear ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

Green reflects on how Curry turned Under Armour into a basketball powerhouse and wonders how massive his brand could have ...

Bryce James ranked his favorite LeBron shoes of all-time and provided some interesting background on his father's shoe ...

The basketball shoe industry was thrown for a loop this week, when it was announced that Stephen Curry and Under Armour were parting ways after 13 years collaborating together. The ...

After 13 years of partnership with Under Armour, Stephen Curry is declaring himself a "sneaker free agent." Now that this ...

In a rather shocking development in the shoe and apparel world, Stephen Curry and Under Armour announced Thursday they are ...

Basketball legend, and all-time Ohio State great Jerry Lucas will received the honor of ringing the victory bell for the UCLA game Saturday night.

Nike and LeBron James are showing love to New York City with the Nike LeBron 23 "Best in Class" basketball shoes.

Fans rally behind a viral petition asking Sprite to replace Anthony Edwards with LeBron James as the face of Sprite Cranberry.