Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

The short-form videos we gobble up every time we log onto Instagram, TikTok or Facebook might be making us dumber.

The last time you watched your favorite television show, did you pay attention all the way through? Or did you pick up your phone to scroll Instagram or check for missed notifications? This is "brain ...

"Brainrot" is what many people call the chaotic, fast-moving memes, sounds and catchphrases that spread across TikTok, Roblox ...

A recent meta-analysis concerning short-form video, mental health, and attention spawned a lot of tech panic. Did critics ...

Doomscrolling has taken over our screen time, and neuroscience shows it’s harming the brain. But Gen Z is working to take back their brains—without abandoning the digital world entirely. Qi Lang, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In 2024, “brain rot” was the Oxford word of the year. They defined it as “the supposed deterioration of a ...

As TikTok quickly made its comeback after a brief ban, the ability to brain rot is as available as ever. Snow days make it easy to fall victim to mindless scrolling and lying in bed for hours. Before ...

As of 2025, there are 1.12 billion monthly active users on TikTok. And around the world, users spend an average of 95 minutes per day scrolling through the app. While the platform might be a great ...

Politically, culturally, spiritually, let’s face it: 2025 has been a pretty weird year. 2025 was the year of the Labubu. In April, the toothy, fluffy monsters from Hong Kong toy company Pop Mart ...