Zohran Mamdani’s mayoral campaign recently riffed on the New York Knicks logo, but it’s not the first to lean into brand ...

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...

For its first brand refresh in 13 years, Domino’s updated its color palette, packaging, and font to look more engaging. When ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at ...

Automotive branding and badging is an incredibly important facet of each car’s design. It communicates more than just important information. When done properly it’s aspirational and sometimes even ...

Mikaela Shiffrin, the winningest alpine skier in history, is launching a new podcast and brand logo. "What's the Point with ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where branding is key to the survival of a company, a well-designed logo is a ...

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

On Thursday, Mikaela Shiffrin launched her own personal brand and logo and announced a new podcast series which will debut ...