Duolingo’s memorable, unhinged marketing strategy has propelled them to the forefront of Gen Z’s attention. However, as the novelty fades, the brand’s heavy reliance on the initial shock ...

Duolingo’s strategy starkly deviates from traditional corporate messaging and instead capitalizes on pop culture references and other outlandish marketing tactics. Not every company needs to adopt ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its ...

These insights fuel a dynamic marketing approach that combines humor, cultural relevance, and community engagement. The result? A brand that resonates far beyond its primary offering. 1.

Duolingo’s marketing isn’t just about racking up ... And while many brands try (and fail) to emulate Duolingo’s unhinged social strategy, Kuczynski makes it clear: “You can copy the ...

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

The edtech company targets long-term partnerships with startups and considers buying them when building in-house isn’t efficient.

In a conversation with BrandWagon Online, Karandeep Singh Kapany, regional marketing director, Duolingo, talks about the company’s monetisation strategy, marketing plans, and user retention ...