The very first Elsie the Cow was selected during the 1939 World's Fair in New York at Borden Dairy's pavilion there, "The Dairy World of Tomorrow." The company moved its headquarters to Columbus in ...

At 73, Elsie the Cow is still smiling and strong as ever. Borden Dairy Co.'s iconic mascot is making a marketing comeback under the leadership of CEO Steve McCormick. Elsie's resurgence is part of ...

Editor's note: This story originally ran Feb. 21, 1986. A shudder ran through Elsie, the Borden cow, when the Houston Livestock Show and Rodeo Parade spilled off Texas Avenue and onto Main Street on ...

Dear R.C.: Like you, I’m sure that most of my readers recognize Elsie, America’s most famous female bovine. According to some sources, she was the “unofficial” mascot of the former Borden Dairy Co.

Historically speaking, did you know: New Jersey has a wide range of ecosystems and natural environments due to its physical environments spanning from the coast to the mountains. However, ecosystems ...

When Borden finished enlarging its milk and ice cream plant on East Ashby Street in 1953, it took out a full-page ad in the San Antonio Express on Oct. 1, inviting everyone (“bring the whole family”) ...